사단법인 한국의료관광협회 - Korea Medical Tourism Association

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<div><br /><strong>◆ 정진수(2009)의 유형 분류</strong></div>
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<div>  의료관광의 유형을 크게 선택치료형과 수술치료형으로 구분하였다. 선택치료형은 미용성형 수술형과 웰빙형으로, 수술치료형은 수술치료형과 장기재활형으로 세분화 하였다.(정진수 2009)<br /> </div>
<div> </div>
<div>  (표 1) 의료관광의 유형</div>
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<div>유형</div></td>
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<div>육성분야</div></td>
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<div>경쟁요소</div></td>
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<div>국가별 대표 사례</div></td></tr>
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<div>선택</div>
<div>치료형</div></td>
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<div>미용성형</div>
<div>수술형</div></td>
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<div>미용 및 성형 기본적 수술</div></td>
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<div>가격경쟁력 관광 및</div>
<div>휴양 연계</div></td>
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<div>동남아국가</div>
<div>(태국 등)</div></td></tr>
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<div>웰빙형</div></td>
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<div>온천</div>
<div>스파 및 테라피</div>
<div>휴양프로그램</div>
<div>한방</div></td>
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<div>질병 방지 및</div>
<div>억제효과</div>
<div>전통문화의</div>
<div>상품화</div></td>
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<div>일본: 온천요법, 국제건강센터</div>
<div>중국 : 동인당, 북경대학 침술</div>
<div>태국 : 전통</div>
<div>타이치료법</div>
<div>명상 스파</div></td></tr>
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<div>수술</div>
<div>치료형</div></td>
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<div>수술치료형</div></td>
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<div>중증 난치병 치료</div></td>
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<div>최고 의료수준</div>
<div>해외</div>
<div>네트워크</div>
<div>의료세미나</div></td>
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<div>미국 : MD 앤더슨</div>
<div>싱가포르 : 래플즈 병원</div>
<div>태국 범룽랏 병원</div></td></tr>
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<div>장기 재활형</div></td>
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<div>요양 및 재활 프로그램, 센터</div></td></tr></tbody></table>
<div> </div>
<div>자료 : 정진수(2009a) 관광과 융합된 선택형 의료관광 마케팅 전략. 돈되는 의료관광 이렇게 준비한다' 세미나 발표집</div>
<div> </div>
<div>  또한, 의료관광의 형태를 '관광' 중심과 '의료' 중심으로 구분하였다. '의료' 중심은 수술치료형 의료관광과. '관광' 중심은 선택치료형 의료관광과 연관 지을 수 있다.</div>
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<div>◎ 관광 중심 <br /> </div>
<div> . 치료 + 관광 : 간단한 미용 치료(Medical Skin Care 등) + 관광</div>
<div>. 비즈니스 + 치료 : Service Business Trip + 관광</div>
<div>. 환자 동행 가족 : 치료 받는 가족 구성원 (현지 관광도 겸함)</div>
<div><br />◎ 의료 중심</div>
<div> </div>
<div>. 순수 치료 목적 : 특정 병원/ 의사를 찾아서 입국</div>
<div>. 순수 치료, 응급 환자 : 다른 치료 목적으로 입국했으나 응급치료를 받는 사람 (건강 검진 + 수술)<br /><br />  </div>
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<div><strong>◆ 정기택(2005)의 유형 분류</strong></div>
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<div>  의료관광의 유형을 수술 의료관광, 전통 의료관광, 미용 의료관광, 휴양 의료관광으로 구분 하였으며, 각 유형에 따른 개념과 대표 국가들을 정리하였다.</div>
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<div style="text-align: center">구분</div></td>
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<div>질병의료관광</div></td>
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<div>개념</div>
<div>중요요소</div>
<div>대표국가</div></td>
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<div>심장수술, 장기이식, 골수이식과 같이 생명의 보존과 직결되는 응급한 상황에서 자국에서 시술되는 못하는 경우</div>
<div>타국에서 수술받는 유형</div>
<div>1. 법적 허가</div>
<div>2. 진료를 받을 수 있는 인프라</div>
<div>독일 요르단</div></td></tr>
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<div>전통의료관광</div></td>
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<div>개념</div>
<div>대표국가</div></td>
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<div>만성질환, 알러지, 등을 치료하고 건강을 유지하기 위해</div>
<div>관광지 고유의 전통의학을 체험하고 온천과 스파를 즐기는</div>
<div>형태의 의료관광</div>
<div>인도의 아유베다, 한국의 한방치료</div></td></tr>
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<div>미용의료관광</div></td>
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<div>개념</div>
<div>주요요소</div>
<div>대표국가</div></td>
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<div>성형수술이나 미용, 마사지, 온천, 스파 피부마사지를 위한</div>
<div>의료관광의 유형으로써 여성들이 애용하는 관광상품</div>
<div>1. 뛰어난 의료기술</div>
<div>2. 가격 경쟁력</div>
<div>멕시코, 아르헨티나, 태국, 말레이시아, 남아프리카 등</div></td></tr>
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<div>휴양의료관광</div></td>
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<div>개념</div>
<div>주요요소대표국가</div></td>
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<div>휴양지에 적합한 자연환경과 건강을 위한 의료서비스의</div>
<div>인프라가 갖추어진 곳을 방문하여 체류</div>
<div>1. 경제적,, 시간적 여유를 가진 관광객 확보</div>
<div>2. 휴양지 내의 건강과 의료, 휴양에 필요한 시설</div>
<div>대부분의 국가</div></td></tr></tbody></table>
<div> </div>
<div>자료 : 정기택(2005) 한국 의료시장 확대를 위한 마케팅 전략에 관한 연구.<br /><br /><br />  
<div><strong>◆ 신재기. 유명희(2009)의 유형 분류</strong></div>
<div><br />  <br /> </div>
<div>  의료관광의 유형을 의료클러스터, 의료관광상품, 의료관광산업으로 구분하였다.(신재기, 유명희. 2009) 의료클러스터는 바이오, 신약. 의료기기 개발, 메디클러스터, 의료관광복합단지, 건강문화 클러스터, 허브형 의료복합단지로 분류하였고, 의료관광상품은 질병치료관광상품, 미용성형의료관광상품, 휴양의료관광상품, 전통의료관광상품으로 분류하였다. 의료관광산업은 교육연구개발유형, 중증치료형, 선택치료형, 복합형으로 분류하였다.</div>
<div> </div>
<div>(표 3) 의료관광의 유형 </div>
<div>
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<div>구분</div>
<div> </div></td>
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<div>분류</div></td>
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<div>내용</div></td></tr>
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<div>의료클러스트</div></td>
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<div>바이오클러스터</div>
<div>신약.의료기기 개발 클러스터</div>
<div>메디클러스터 또는 혁신형 연구 병원</div>
<div>의료관광복합단지</div>
<div>건강문화 클러스터</div>
<div>허브형 의료복합단지</div></td>
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<div>치료목적의 기초연구 수행</div>
<div>응용기술과 제품개발</div>
<div>병원중심의 클러스터</div>
<div>연관산업의 융.복합과 지역경제의 활성화</div>
<div>치료보다는 시설과 쾌적한 환경 제공</div>
<div>다양한 유형의 클러스터를 단계적</div>
<div>가치사슬 전체를 통합</div></td></tr>
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<div>의료관광상품</div></td>
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<div>질병치료관광상품</div>
<div>미용성형의료관광상품</div>
<div>휴양의료관광상품</div>
<div>전통의료관광상품</div></td>
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<div>특정 질병이 있는 환자들이 치료를 받고</div>
<div>치료후 관광행위를 할수 있도록 구성</div>
<div>미용관련 서비스나 성형미용을 받고 관광을 겸하는 상품으로 주로 여성들이 애용</div>
<div>의료서비스 인프라가 갖추어진 곳에 방문하여 체류전</div>
<div>통의학으로 치료와 관광을 목적으로 하는 상품</div></td></tr>
<tr>
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<div>의료관광산업</div></td>
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<div>교육인재개발유형</div>
<div>중증치료형</div>
<div>선택치료형</div>
<div>복합형</div></td>
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<div>신치료, 신약 등 연구 개발하여 적용</div>
<div>난치병 또는 프리미엄급 치료를 원하는 대상에게 의료서비스를 제공</div>
<div>저렴한 의료비용과 휴양과 연계된 프로그램 제공</div>
<div>의료관련 시설, 상업 및 주거시설까지 개발</div></td></tr></tbody></table>
<div> </div>
<div>자료 : 신재기, 유명희(2009). 의료마케팅. 한올출판사.</div>
<div>  <br /><br />
<div><strong>◆ Smith 와 Puczko(2009)의 유형 분류</strong></div>
<div><strong>  <br /></strong><br />  의료관광의 유형을 신체적 치료, 미용 치료, 휴식, 레저, 일의 균형, 심리적, 정신적 치료로 구분하였으며, 그 종류를 제시하였다.</div>
<div>  
<div>   </div>
<div>(표4) 의료관광의 유형</div></div>
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<div>신체적치료</div>
<div> </div></td>
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<div>미용 치료</div></td>
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<div>이완/휴식</div></td>
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<div>레저/오락</div></td>
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<div>라이프/일의 균형</div></td>
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<div>심리적 치료</div></td>
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<div>정신적 치료</div></td></tr>
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<div>의료</div>
<div>스파/목욕mofetta</div></td>
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<div>성형수술</div>
<div>관광/호텔데이 스파</div></td>
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<div>팸퍼링</div>
<div>스파/목욕웰니스</div>
<div>호텔</div></td>
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<div>스파</div>
<div>리조트</div>
<div>스포츠/휘트니스</div>
<div>휴가</div></td>
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<div>전신 센터</div>
<div>직업</div>
<div>웰니스</div>
<div>워크숍</div></td>
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<div>전신센터워크숍</div>
<div>(호프만,</div>
<div>사이코</div>
<div>드라마)</div></td>
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<div>명상센터요가센터</div></td></tr>
<tr>
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<div>수술 관장</div></td>
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<div> </div></td>
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<div>해수요법센터</div></td>
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<div> </div></td>
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<div> </div></td>
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<div> </div></td>
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<div>성지순례</div></td></tr>
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<div>재활센터</div></td>
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<div> </div></td>
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<div> </div></td>
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<div> </div></td>
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<div> </div></td>
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<div> </div></td>
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<div> </div></td></tr></tbody></table>
<div> </div>
<div> </div>
<div> </div>
<div> </div></div></div></div></div></div></div></div>

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